Social Impact Project for Marketing support for coffee exporter to US Market
Project Description and Impact
We are starting soon with selling roasted coffee to the US market. We have it roasted and packed here in Medellin and flown directly to Miami from where it is distributed by truck all over the US and Canada. We sell through wholesalers in different cities. But we still need to develop the brand and put it in the market. We need to develop a marketing strategy, create a website, online presence and printed promotional materials to be used by the wholesalers.
Learning Opportunity
You can learn about: -The coffee industry and specifically the specialty coffee industry -Tasting and selecting coffee -Situation in the Colombian countryside -Colombian Mountain culture through direct contact with farmers
Living Stipend
To be determined with the selected candidate
Travel Stipend
To be determined with the selected candidate
Food Stipend
To be determined with the selected candidate
About the Hosting Organization
The Coffee Quest Colombia is a For-profit with social mission working on Food & Beverage Retail.
