Social Impact Project for Marketing Expert to Support an Online Community of Women Motorcycle Riders

Project Description and Impact

Our organization works to emancipate women through motorcycling. With this project, we will build a strong online community/network of women riders and aspiring riders willing to contribute to the empowerment of fellow women enabling us to fund the training of women in Asia.

This project is key no matter what solutions/ products/ services we offer, because the driving force will be the community. Hence community building is the first step to any monetization.

Our team is struggling on B2C marketing, especially social media channels and digital marketing initiatives. So far, what has been done:

Facebook page: growing followers slowly, our Facebook group is mainly used to share info/little interactions/mix of Asian and western women. Initially created to talk about the motorcycle tours we were planning to organize.
Instagram: main source of leads currently- but audience a little young/ may not have money to spend.
You Tube channel: mainly used to share women riders’ interviews and little videos snapshots to testimonials/ riding classes.
Emailing: mainly communicating online events (main source of emails currently).
Data/Content: we have surveys, market data, channels analysis data (SEMrush), videos and articles, lead magnets, email templates, brandbook, draft digital marketing strategy, potential channels (relevant influencers/ bloggers/ platforms)