Social Impact Project for Marketing/Sales Expert to Support Entry into US Market

Project Description and Impact

Studio Coppre is a social impact brand in India working towards preserving and promoting heritage crafts by retaining traditional crafting techniques and designing contemporary wares of superior look and finish. Our products are meant to enhance homes and identities of people through their rich cultural narrative. Our aim is to be a sustainable social enterprise which brings metal and other artisanal craft and artisans of India into the mainstream by designing, marketing and promoting crafts to world markets, thus creating a sustainable livelihood for our stakeholders.

We provides livelihoods to 200+ artisans. We identify, train and work with different clusters (mostly in the metal domain). Recently we have also started working with handloom weavers and women in embridery self help groups along with artisans practicing basketry. We enhance their skills and create market linkages so that they have a source of sustainable livelihoods and lead an enriched life.

We address the need of bringing highly skilled artisans into the economic mainstream. The organisation also promotes a culture-based development model that focuses on heritage and craft preservation. Coppre’s organizational intervention is multifold and spans product design & development, production, operations and finance and marketing.